Well, well, well. Great
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| Description | It's that point of the year again folks! We have seen a magnanimous rise of social media use for all types of creative marketing campaigns in 2013. You've seen our Top Powerful Social Media Campaigns of 2013 list, and we bring you this year's most creative and impactful social media marketing effort this past year although we skipped a beat. Without further ado, here 's our Top 10 Powerful Social Media Efforts of 2015! 1. Squatty Potty As a result of an adorable unicorn, a colorful promotion video, and an exceptionally creative (or odd, take your pick) concept, there's a fairly high chance you might not every desire to eat soft serve ice cream again -- arguably not that high of a cost to pay for healthier bowel movements? Ha! Squatty Potty shot up our most influential marketing campaigns list of the year with one o' those absolutely baffling, undoubtedly head-scratching, somewhere in between disgusting and brilliant (or brilliantly disgusting) memorable promotion videos. With over 10 million perspectives since it found about two months past, this viral sensation that was superb catapulted the merchandise to #1 Best Seller in Amazon's Toilet Training Potties & Seats class. Now that ain't a sh---y (badum). Among the largest disabled in promotion and promotion hygiene-related products is the awkwardness of needing to discuss its use. On one hand, you need to help keep the interest of your audience without turning them away from tuning in, and on the other hand you've got to, well... erm... market your merchandise. The video is weird for certain, but it had been undeniably pure legend. By using a comical and also a non-confrontational approach, the video empowered the organization to talk to its audience about a not so "palatable" issue, in the event you will. Who understood you can conquer uneasy, by being even more... Well, awkward. 2. Save the Children's #HelpIsComing Save The Children created among the most powerful social media marketing campaigns of the year. In 2014, Save The Children tugged our heartstrings with among the most powerful PSAs in recent years together with the minute and a half long "Most Shocking Second A Day" video that launched in the wake of the 3rd anniversary of the Syrian Civil War. Now, I'm fairly certain you recall this video (seen above). Apart from some airtime, the video blew up on social media The organization is well known because of its remarkable tactic -- reframing the scenario in a Western light, empowering audiences to empathize in a deeper level and delivered a riveting blow having a poignant ending line: "Merely since it isn't occurring here does not mean it isn't happening." The well meaning organization's excellent utilization of influence marketing campaigns that are creative behind continued this season, to make waves on societal media. Using the hashtag #helpisontheway, Save the Children used convincing content amplified on social media to get focus their cause. The organization used interviews with the help of artists like Crowded House and Benedict Cumberbatch and child refugees to motivate individuals to give via a text campaign. The Crowded House single "Help is Coming" was offered as a free downloadable piece from iTunes. Influential figures like Nigella Lawson, Thom Yorke of Radiohead, Ellie Goulding and Coldplay took part and shared the campaign via Facebook and Twitter. Considering that the campaign launched in September of this year, Google Trends signals that searches for both "Syria" along with the phrase "help is coming" have surged magnanimously, landing the powerful-hearted non profit on our list. 3. Before I Die 2015-influential-social-media-campaign-2.jpg Before I die is a participatory public art project that took a life of its own and garnered quite a lot of attention this year from its humble beginnings on originator Candy Chang's endeavor on the ratty wall of an abandoned house in New Orleans. After losing a dear loved one, Chang took to art to revive her view and discover consolation with all the help of her neighbors. Covering the dilapidated house with chalkboard paint, Chang stenciled in the line "Before I die I want to _______" and made some chalk for passers by. Before the wall was filled with responses, garnering international curiosity nearly instantaneously with images that were shared. This season, 1000 Before I Die walls have now been created in over 70 nations, including South Africa, and Iraq, China, Brazil, Kazakhstan. This powerful effort broke the taboo of discussing it in social networking and contemplating departure. It's a celebration of life that makes us all stop and consider the things that actually matter to us. 4. Epic Estonia Ah yes, Estonia. Now let's be honest (and no offense to our good Estonian friends, we love ya!), most of us do not know anything about Estonia and likely do not understand where it's on the map. When your job is to market traveling to a nation many people are not acquainted with, you've to be really really creative to be successful. Enter, Epic Estonia! Unlike the conventional bureaucratic travel ministry approach, when Estonia's travel ministry wanted to increase tourism, they simply took to social media and allow the millennials do the talking (and the SnapChatting, and also the blogging, along with the Instagramming and the Facebooking, you name it) - BRILLIANT. From scuba diving in an underwater penitentiary, they showcased everything in a series of 90 brief and catchy videos labeled #EpicEstonia to dramatic rooftop tours given by an area chimney sweep. Each video ran around 30 seconds and is presented making it easy for anyone dreaming about exotic journey to go into virtual free-fall. This effort had all the makings of a good-followed traveling site, including sites based on real experiences, real and good quality pictures as well as videos, a memorable hashtag, as well as a nifty Instagram and Tumblr like site meet. After clicking away in the Epic Estonia world we have just one thing to say -- Dear Estonians, your journey ministry is amazing and your nation is not ugly. Now ain't that a job well done? I think so! Social Media ROI 5. GoPro's Skateboarding Cat One of the most and greatest transcendant rule of the web is this: "When in doubt, C-A-T." Cats are in every corner of the internet -- lurking around, plotting world domination and whatnot. You can even assert that the cloth of the net itself is maybe made by cats. And this, my friends, is the exact idea that must have went through GoPro's advertising ace in a brainstorming conference room somewhere (I think lol if not, I am convinced it is close to this). GoPro used some feline charm and fur ball cuteness to interest the public (either that or their buyer parts are made up of mainly cat ladies). And ladies and gents, it proved to be an utter success. The consumer-created video earned engagement that was higher than any other GoPro offering in 2013 on Instagram. Now whether this is a victory for cats or for GoPro? We'll never understand. 6. Burberry's Snapchat Pre-Show 2015-influential-social-media-campaigns-3.jpg Who likes spoilers? I do. Yes, my buddies, I truly do. Now whilst my friends were busy shutting me up from ruining the next chapters of Game of Thrones (read the books people), Burberry's amazing marketing strategy was being crafted around an inborn human nature -- fascination. While most brands (and myself) work damn hard to keep away from spilling spoilers on social networking, Burberry took the opposing attack and got a great deal of praise for it. The trendy firm took to the digital world and happily shared their entire spring and summer line on Snapchat a day before the London Fashion Week launch. SAY WHAT? Just when I was getting in trouble for attempting to spoil a publication, Burberry was strikin' gold spoiling their London Fashion Week runway stone using the hashtag #LFW. Sure enough, the powerful and unexpected social media marketing campaign generated buzz among the all-important Millennial crowd, beyond being a trend titan setting them apart. 7. Expedia's South American Escape 2015-influential-social-media-campaigns-4.png It's safe to mention that the travel industry and visual vision go together. With over 400 million active Instagram users, Expedia launched a competition effort on the social networking platform and have much success. Hosting competitions on social media is a terrific marketing strategy to generate massive levels of user-generated content. A competition ran offering a visit to Rio de Janeiro using pictures that were wonderful to pique the interest of Instagrammers. The social networking campaign did not disappoint. The travel photographs evoked a feeling of experience resulting in the whopping 999 score in involvement of the campaign on the platform of Unmetric as well as exhilaration. 8. Buzzfeed's Tasty Started July of this year, the creative and spunky social recipe publisher has managed to obtain over every video they have posted. Facebook followers and millions of perspectives for 14,000,000 WOW. Now that is a badass and social media marketing campaign that is actually influential. Tatsy is the brainchild Buzzfeed, of social campaign wiz. Tasty's societal pages suits the typical attention span of the latest social media frequenters and features the brief videos of recipe hacks of Buzzfeed. . 9. Exploding Kittens Exploding Kittens is a tabletop game, created with a dream team that included cartoonist Matthew Inman of the Oatmeal and game designers Elan Lee and Shane Small, blew away all preceding Kickstarting records. The campaign astoundingly funded itself entirely on its first day and is the #1 most-funded game and the most -backed Kickstarter project in history. The secret behind the quick-financing and far reaching success lies in the weird, partly disgusting, but entertaining and whimsical is their art posted on social media, re-shared far and wide by enthusiasts of on-line comic strip The Oatmeal. It may just be from a previous viral attempt on the section of among its creators, if the artwork from Exploding Kittens appears familiar. When The Oatmeal jeopardized having an high-priced frivolous litigation, the artist responded with a $20K challenge to raise cash for a cancer charity. Crowds reacted to the tune of $211,223.04. 10. Presidential Hopefuls On Social Media Most-Followed-Candidates.jpg Picture by: Intermarkets.net Yep! How can we not place this in the list. Political campaigns on social media was on fire this year. Due to need and a coming I say, heated, Presidential election and also the social media informed masses, politicians have commandeered social media stations. With over 88% of Millennials use Facebook And social media as primary sources for news, It might simply not be wise for the political world to ignore social media. Now I'm not gonna say any more on this, but subject is next on my list so stay tuned to our blog! While it is still true that you just can not force a place to go viral, there are plenty of creative approaches you can research to make your social places substantially more persuasive and far more powerful. Take the great stuff from these brands and I Will hopefully see you on this list next year! Peace! |
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