12 Guidelines For Great Business Referral Networks Working
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| Description | Survey your existing members to find out what kind of businesses they could refer to the most; and who would refer back to them. Deliberately seek to invite those kinds of businesses. Your existing members should already have someone they know, like, trust and want to do business with. You may be bringing in people who are already referring to one of your members, but they'll add to the energy of the group. Plus, the established relationship means it's easier for other members to start doing business with them as well. Don't do this on auto pilot. Instead, reflect for a moment on what you learned about your new acquaintance. Review your contact list and theirs and carefully consider the possibilities. Did this example leave us feeling excited about doing business with them? Did it set them apart from other Salons? No, it left us with a bunch of items we could have read off their menu of services. The only clear message here was they offered the same thing as the Salon down the road and they don't say "oops". What is missing is their message? What is the compelling reason for which they are in business? Where is their passion? Finally, was it authentic? If you provide a great service which I'm sure we all believe we do, then at some point you will receive a referral from a client. Perhaps you already have. Did you take the time to phone the referring client back and thank them? Perhaps a bunch of flowers or tickets to the theatre would be a nice gesture, but what about a return lead, giving business back to them. What about holding a lunch for your suppliers, that's right, your suppliers not your clients... loyal suppliers are as important as loyal clients. Again it doesn't have to be the EKA or anything like that, a simple social function where people can relax and feel a little appreciated. Perhaps a few nibbles at the office and a glass of wine. Maybe avoid full on alcohol fueled evenings, they could cause more problems than they are worth! The next method that you can use is a business referral network system. This is possible if you can provide your clients with good services. If your clients are happy, then they will spread the word about just how great you are. This may sound too simple, but you will not believe just how effective this can be. One of the most cost-effective ways of marketing is SEO. Other benefits of SEO are better usability, cross-browser compatibility and accessibility. These rewards will result in the profits of SEO services such as growth in sales as well as increasing your repeat business, referral business, and credibility. A skilful SEO service can also increase your confidence and your authority. It will also support in gaining client loyalty. |
| Created | 30 Nov 2016 |
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